Mark Salter, Founder & CEO
Sales Leader, Mentor, Coach
Unlock the full potential of your sales organization with my expertise as a seasoned senior commercial leader. I bring a proven track record of transforming sales and marketing teams rapidly, driving accelerated growth and profitability. With a foundation built on integrity, energy, and deep industry knowledge, I can elevate your sales operations and turn your downstream partners into a powerhouse that consistently generates new business and profits.
In recent years, I’ve had the privilege of mentoring young, dynamic sales professionals, whose enthusiasm and adaptability have been nothing short of inspiring. The Gen Z and Millennial generations are brimming with potential—they thrive with clear expectations, exhibit a fierce hunger for success, and possess a relentless drive to learn that often surpasses their more seasoned peers.
My specialty lies in empowering these intelligent and ambitious individuals, regardless of their prior experience, to excel in their roles. By combining structured training with informal mentoring and empathetic guidance, I equip your team with the vital skills necessary to sell high-value products and services effectively.
Together, we will conduct a comprehensive assessment of your existing processes, strategies, and personnel to swiftly pinpoint the critical elements required to not just meet, but exceed your growth and profit expectations. Don’t miss the opportunity to transform your sales organization into a high-performing team that drives results and fosters innovation. Let’s take your sales to the next level!
I have worked with
A few personal successes
In 2021, Infosys competed with IBM for one of the largest outsourcing projects ever awarded in Europe. Mercedes Benz AG had decided to outsource their entire IT infrastructure to a single supplier, including a cloud environment spread across their sites in Germany UK USA and China.
The incumbent supplier, IBM was the favourite to win and they proposed building the cloud infrastructure using Red Hat Linux and Red Hat Open Shift cloud infrastructure software. I was able to agree with Infosys that they would be better off bidding with Canonical Ubuntu and Canonical Charmed OpenStack instead.
This strategic move paid off, emphasis won the project resulting in a multibillion dollar win for them and a very large sale for canonical. Subsequently, emphasis agreed to base all their private and hybrid cloud clouds on Canonical technology, leading to additional businessin the USA and Europe
When Tomtom decided they needed to have a more up-to-date roadmap of Great Britain for their sat nav devices they faced a choice, They could either acquire the data or they could map all the roads themselves.
Ordinance survey, the UK national mapping agency was an obvious choice and were able to provide Tomtom with an up to date road map of the UK.
I constructed a data as a service agreement that provided near real time accurate data this groundbreaking solution allowed us to overlay traffic information and other points of interest on top of the road map significantly enhancing Tom Tom’s offering,
This servce carried a cost several million pounds but was still much more accurate and lower cost than collecting the data themselves. Whilst alternative providers of data were available, none of them came close to the accuracy and detailed ordinance survey had to offer.
In recognition of ordinance surveys invaluable contribution, Tomtom agreed to publicly acknowledge our role and committed to a multi million agreement
MTS is the largest mobile network operator in Russia. Canonical face competition from Red Hat and Accenture to provide a new 5G service for this telecom giant.
Red Hat and Accenture are both multi billion dollar organisations with significant footprint in Russia. Whereas canonical operated on a global revenue scale of around $300 million and had almost no employees of our own in the Russian Federation.
To strengthen our bid, we partnered with Factor Group, a well connected local integrator and Netweb a long-standing Canonical development partner and a Linux expert. Our collaborative effort highlighted not only our superior technology but also unmatched attention to customer care, which the client considered unparalleled. This endeavour resulted in a multi million dollar deal for all concerned
Telecom Malaysia, headquartered in Kuala Lumpur, needed to modernise their infrastructure to launch a 5G network. They had made a strategic decision to focus on open source technology and in particular to utilise Linux and open stack to build the necessary clouds.
Initially, Accenture was chosen by the customer as the system integrator for the project. Accenture decided to collaborate with their longstanding partner, red hat and therefore ruled canonical out as a technology provider.
We were able to establish a partnership with Messiniaga, a local integrator with strong relationships with the customer and with Netweb a highly skilled and long standing canonical development partner based in New Delhi.
This strategic collaboration proved to be a superior choice, culminating in us being awarded the contract before even Red Hat and Accenture had finished their proof of concept.
Opinion: hire for attitude, apptitude & potential
Adding Gen Z and millenials to your team could be a game changer. When you bring in young additions to your sales team the first thing you will see is the energy in your room elevat. In today’s competitive landscape, optimising your sales team or keeping costs in cheque is not just a goal, it is essential for survival and growth. This is where we can make a monumental difference to your business.
As business landscapes evolve, so must staffing strategies. One of the most promising trends in sales is integration to Gen Z into sales teams. He is why bringing these bright, energetic individuals on board can be a very valuable investment for your company.
- Fresh perspectives and adaptability. Born into digital world, GenZ employees possessed an innate understanding of technology and social media that so many Gen X and boomers will never have but are essential for your business long term success
- Hunger for success. Gen Z values reward for success. They understand and appreciate the direct nature of reward for success and will work hard to achieve it
- Growth potential. Sales is a process and one that can be taught refined and mastered. generation Z employees are generation eager to learn and grow
- Cost effectiveness. This is where hiring entry level sales executives can bring you significant advantages. Sales veterans can command substantial sometimes six figure salaries. Hiring GenZ provides a much more budget friendly alternative
- Cultural alignment and innovation. GenZ values authenticity, collaboration and innovation. They can invigorate your sales culture bringing fresh ideas that challenge the status quo
But above all else: most of them are just counting down the days to find something better.
You might find yourself merely being a pit stop on their journey to the next big opportunity, whether it is a coveted position in a blue chip company or the latest investment craze.
Or, their brightest days may be fading in the rearview mirror, leaving you the team that feels like a shadow of its potential.
It’s time to rethink your strategy and invest in fresh talent that is ready to ignite change and drive success. Don’t settle for mediocrity when you cultivate a dynamic team that buzzes boundaries and embraces growth
considering a career in sales?
Contact us today if you are interested in joining our clients on their success and growth journey, Not only will he be joining some of the world’s most progressive and interesting organisations, you will also benefit from our sales platform with training and mentoring to help you progress your sales career by providing your employer with more value.
about us
We bring together B2B SMEs and the next generation of sales professionals.
Reducing costs, improving performance and bringing career opportunities to young people
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